Prijatelj, Erika2023-03-202023-03-202011The Person and the Challenges, 2011, Vol. 1, No. 2, p. 109-117.2083-8018http://theo-logos.pl/xmlui/handle/123456789/5370Contemporary media culture is defined by the logic of the victorious spectacle expanding to all areas of life. Post-modern capitalism has turned everyday life and culture into entertainment with the help of the spectacular. In fact, such entertainment results in a fake sense of happiness, pop mainstream, the swallowing up alternatives and therefore the creation of a passive consumer society. The media today have a unique power of overwhelming a person with information. They enable a modern person to know much, but understand little. This discussion has cast some light on very popular reality shows, the body and sports. It concludes with a reflection on modern media, which leave a person of this age with a patchwork identity.enAttribution-NonCommercial-NoDerivs 3.0 Polandhttp://creativecommons.org/licenses/by-nc-nd/3.0/pl/media culturecreativityreality showsportsentertainmentvaluesethicspost-modern capitalismmass mediapatchwork identityidentitykultura medialnakreatywnośćsportrozrywkawartościetykakapitalizm ponowoczesnyśrodki masowego przekazutożsamość patchworkowatożsamośćkulturacultureArticle