Butkiewicz, Magdalena2025-09-192025-09-192016Kultura-Media-Teologia, 2016, nr 27, s. 9-22.2081-8971https://theo-logos.pl/handle/123456789/36174Artykuł w języku angielskim.The article includes review of rhetoric history – from the ancient times to contemporary. Rhetoric, treated as the art of effective convincing, was regularly used in ancient times – over the centuries repeatedly a need of proving one's arguments in personal cases, e.g. connected with finances and in the public life of the Greek local communities, on the Peloponnese peninsula and in the colonial cities. In our times – due to the fact that still abilities of effective reasoning, proving one's arguments and influencing feelings of listeners are needed – the ability of using rhetoric is one of most desirable and searched soft competence on the labour market.The article includes review of rhetoric history – from the ancient times to contemporary. Rhetoric, treated as the art of effective convincing, was regularly used in ancient times – over the centuries repeatedly a need of proving one's arguments in personal cases, e.g. connected with finances and in the public life of the Greek local communities, on the Peloponnese peninsula and in the colonial cities. In our times – due to the fact that still abilities of effective reasoning, proving one's arguments and influencing feelings of listeners are needed – the ability of using rhetoric is one of most desirable and searched soft competence on the labour market.enCC-BY-ND - Uznanie autorstwa - Bez utworów zależnychretorykastarożytnośćsofizmmediaśrodki masowego przekazureklamaperswazjahistoria retorykirhetoricantiquitysophismmass mediaadvertisementpersuasionhistory of rhetoricArticle