Szpilka, Kamil2022-10-282022-10-282017Premislia Christiana, 2016-2017, T. 17, s. 383-389.0867-308http://theo-logos.pl/xmlui/handle/123456789/1734The author of the sketch is about persuasion as a unique type of argumentation process. It tums out that persuasion does not consist solely in the exchange of substantive arguments, but is accompanied by very carefully thought-out and planned psychological mechanisms. These manipulative techniques tum off the rational factor at the recipient and strongly determine his judgment to automatically adopt thè favored conclusion. Classical persuasion is experiencing tremendous growth in thè world of advertising, whose main tool has become.plAttribution 3.0 Polandhttp://creativecommons.org/licenses/by/3.0/pl/perswazjafilozofiaargumentacjamanipulacjaretorykatechniki perswazjimetody perswazjireklamamediaśrodki masowego przekazupersuasionargumentationmanipulationrhetoriccommercialmass mediaphilosophyadvertisementArticle