Przeglądaj wg Autor "Przybysz, Monika"

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Crisis Communication in the Context of Child and Youth Protection – Diagnosis, Problems, Challenges. The Case of the Catholic Church in Poland
Przybysz, Monika; Kloch, Józef (The Pontifical University of John Paul II in Cracow, 2022)
Crisis management principles that have been in place and proven for decades by commercial companies and corporations, tested at great expense, apply equally to all noncommercial entities, governmental, religious, political, as well as to individuals. There is no deviation from them, as crises in today’s world are determined by the media, not the entity or institution itself. Every crisis can become an opportunity for change, strengthening, improvement, purification and even victory. The condition is a professional approach to the problem. A crisis can also be the beginning of the end, a failure. The biggest enemy of success in this situation is lack of knowledge how to act properly, mistakes in communication and management of resources. However, avoiding responsibility, hiding facts, manipulating information, being too quick and inconsiderate, resorting to falsehood, hypocrisy, and calculated behaviour will not facilitate success either. The article will analyse the institutional actions of the Catholic Church in Poland for the protection of children and adolescents in the context of the classical principles of crisis management applied in a crisis.
Nowe życie w Chrystusie w nowej ewangelizacji w mediach
Przybysz, Monika (Papieski Wydział Teologiczny we Wrocławiu, 2015)
More than three billion internet users in the world (42 per cent of human population), nearly 26 million users in Poland (67% of the country population), together with nearly 1.5 billion Facebook users in the world and over 13.5 million in Poland (34% of our people) – this is the group of recipients which is a communicative challenge for the Church. In Poland a statistical internet user spends nearly 5 hours a day using it (we are the 13th place in the world) and over 2 hours a day using social media (below average for the world). We start to spend our lives on the Net more and more actively, therefore we need an ever growing number of active “Christ’s fishermen.” This situation calls to mind the evangelical passage of the fish catch – the Apostles had an unsuitable and old boat, an outdated and perhaps faulty net, they found it difficult to go on the lake, tired with the lack of results, disappointed with their failure and returning with empty nets. Christ, intervening in their sense of disappointment, makes the fishermen cast their net again. The disappointed and disbelieving Apostles make one more effort. In the deep waters symbolizing God’s hidden mercy and endless possibilities of God’s intervention the Apostles find an abundance of graces and a blessing and the very catch proves to be beyond the fishermen’s capabilities. For they have already lost their hope and Christ came unexpected, the fishermen’s patience to the test. But obedience and trust provided an abundant harvest, for God came to them in a new, unexpected and surprising way. This image has become a challenge for the contemporary evangelizers on the internet.
Wykorzystanie social media w muzeum – korzyści i zagrożenia
Przybysz, Monika; Knecht, Tomasz (Wydawnictwo Diecezjalne Adalbertinum, 2020)
Running a fanpage on Facebook, Twitter, TikTok, Snapchat, Instagram, Pinterest or YouTube for cultural institutions is not an easy task. Most often there is a lack of budget for these activities, not only for employing a person responsible for creating content for the Internet, but also a budget for promotion in social media (advertising, video content, content positioning). Qualified staff dealing with the promotion, marketing or communication of the activities of cultural institutions in social media is often lacking. And finally – there is the need to create a brand of a given institution in a professional manner and a communication strategy of this brand is lacking. On the other hand, some cultural institutions are doing very well in the world of social media. Target segmentation, use of various social media functions, preparation of involving content, administration of micro-moments in the communication of cultural institutions, as well as thematic workshops for Internet users and customers of museums – support strategic communication and allow building an involved community in the virtual world. The article aims at proving that creating professional relations with the environment is extremely important for cultural institutions in the world of social media. This issue will be discussed through case study analysis of selected activities in social media on the example of several museums.