Kultura-Media-Teologia, 2021, nr 47

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Crisis communication and the potential worsening of crises
Kochan, Marek (Wydział Teologiczny UKSW w Warszawie, 2021)
The topic of this article is crisis communication in the media and in politics. The author discusses the definitions of a crisis and the rules of crisis communication, then analyses several case studies of crisis communication when the crisis was worsened rather than reduced. Six mistakes in crisis communication are analysed in the article: 1) falsehood, 2.) missing the allegation, 3) aggression, 4) lack of empathy, 5) message inconsistency, and 6) missing the expectations of the audience. In the final part of the article the author discusses the issue of creating effective crisis communication and its rules.
Managing crisis communication in the social media space in the context of hate speech
Kaczmarek-Śliwińska, Monika (Wydział Teologiczny UKSW w Warszawie, 2021)
Crisis management is often hampered by the occurrence online aggression. Environment of new media and social media is characterized by features which in not-supporting conditions can effectively threaten the crisis management. Hence essential an awareness of the phenomenon, but also potential effects and ways of reacting are being shown. It is worthwhile also having a fact that a presence and an activity are missing the person on the account or isn’t guaranteeing the organization avoiding connected problems from online aggression.