Podejrzana praca kupca

Abstract

All professional buying and selling goods with an aim of making profit is trading. Thanks to the merchant, the customer gets information about goods, their use, the way of using them and their price. The intermediary role of the merchant is based on him knowing personally both the producer and the customer. He therefore performs economic as well as social and cultural functions. He facilitates adjusting production to existing needs and satisfying the needs. He makes transactions possible (for example, through giving credit). The merchant unites the producer with the customer, increases the value of economic goods, helps make better use of production conditions, lowers production costs, adjusts supplies, influences market prices, analyzes the market, stimulates technological and economic growth, even helps make geographic discoveries, shapes the model of culture and discovers and spreads the existing needs. In every exchange there is a potential possibility of assuming a manipulative approach towards the partner, creating an unfair deal. Basically, in the economic culture two variants are distinguished: one which favors freedom and competition (commercial), and one which goes for obedience and personalism (humanistic). Each of them has different dynamics, underlines a different aspect of exchange, while the difficulty of respecting ethical dimension of economy lies in bringing these contradictions together, which requires time, energy and consciousness.