Marketing w parafii

Abstract

The article raises the issue of the possible use of the marketing tools in the parish. The first part of the article is devoted to the marketing orientation of the parish and it presents the similarities and differences between the parish and the non-governmental organizations. The next part of the article emphasizes the need for the segmentation of the parish so that all the groups of the faithful could be referred to in the most suitable way in terms of the content and form of the pastoral ministry. The final part of the article raises the issue of marketing in the relationships within the parish. It is of importance because of the various specific religious and existential needs of the contemporary parishioners.