Pocysterskie opactwo w Lądzie jako centrum kultury. Analiza przygotowywanej oferty kulturalnej

Abstract

This article is the third one in the series entitled “The Post-Cistercian Abbey in Ląd as a Cultural Centre”. The first two papers were published in Seminare, No. 3 and 4, 2014. The present article provides an evaluation of the research concerning tourists’ opinions on the attractiveness of the currently prepared cultural offer, its influence on the number of tourists, influence of specific factors on the reception the new offer and the attractiveness of the offer’s particular categories.