Vývojová tendencia umiestňovania produktov v televíznom seriáli Panelák

dc.contributor.authorMikuláš, Peter
dc.contributor.authorBellová, Alexandra
dc.date.accessioned2025-09-19T08:20:41Z
dc.date.available2025-09-19T08:20:41Z
dc.date.issued2016
dc.descriptionArtykuł w języku słowackim.
dc.description.abstractProduct placement is one of the promotional tools frequently used by television. In the study, we focused on its use in daily television series Panelák, which can be considered as the phenomenon of Slovak television scene in the last years. During three periods (2008, 2011 and 2014) we investigated the occurrence of products in the Panelák using television archives available on the internet within a well-defined broadcasting weeks, applying the method of quantitative content analysis. We were interested in quantitative occurrence of product placement, but also the total time duration. In addition, we focused on the types of product placement. The study didn´t showed a linear increase of the product placement tool, but rather to the rationalization of its use.
dc.identifier.citationKultura-Media-Teologia, 2016, nr 25, s. 152-161.
dc.identifier.issn2081-8971
dc.identifier.urihttps://theo-logos.pl/handle/123456789/36120
dc.language.isoother
dc.publisherWydział Teologiczny UKSW w Warszawie
dc.rightsCC-BY-ND - Uznanie autorstwa - Bez utworów zależnych
dc.subjecttelevision
dc.subjecttv series
dc.subjectproduct placement
dc.subjectresearch
dc.subjectquantitative research
dc.subjectpromotion
dc.subjecttelewizja
dc.subjectseriale telewizyjne
dc.subjectlokowanie produktu
dc.subjectbadania
dc.subjectbadania ilościowe
dc.subjectpromocja
dc.titleVývojová tendencia umiestňovania produktov v televíznom seriáli Panelák
dc.title.alternativeDevelopmental Tendency of the Product Placement in TV series Panelák
dc.typeArticle

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