Kierunki rozwoju turystyki w Polsce

Abstract

The aim of this article is to present briefly main trends in the development of local and international tourism in Poland. The article consists of four parts, the first one being an introduction which focuses on tourism as an economic and social phenomenon. “Tourism in Poland after the political transformation” is the title of the second chapter which is concerned with the development of tourism since Poland underwent political transformation and built market economy. Another part of the article: “Modern trends in the development of tourism” explores the issue of new trends in modern Polish tourism and the forecast for the possible developments in this sector in the near future. This part is mainly devoted to the new products in tourism industry that have appeared due to the growing demand in the society as well as the necessity to adjust the tourism business and its products to the needs of customers. The fourth part of the article is its summary. It contains the conclusions drawn on the basis of social, cultural and financial changes in the society, which are believed to influence the choice made by customers and which make entrepreneurs working in tourism industry increase their offer.