Pastwa, Rafał Jakub (Wydział Teologiczny UKSW w Warszawie, 2019)
Nowadays, the basic principle of marketing, also on Facebook, is the direct contact with the recipient. The Internet is currently a place of unlimited possibilities of contact and reaching out to various types of information, people and products. Now, all possible goods are subject to progressive commercialization and submit to market logic. An interesting issue in this context is the management of “media visibility’ after the death of a given person. The main purpose of the article was to investigate how Chris Cornell’s death affected the “media visibility’ of the official profile of the music on Facebook.
