The phenomenon of globalisation is dynamic, and develops mostly through market-related mechanisms and information technology. Globalization creates new social circumstances and influences all aspects of culture. Globalization processes and population migrations bring about new relationships and enable intercultural exchange. At first, the economic issues were considered central for globalization processes. In time, cultural change was acknowledged as equally important. Recognizing the economic and the cultural aspects of the globalization phenomena made the researchers launch studies on the influence of the market-related mechanisms on culture. The deeper insight into the cultural aspect of globalization enabled highlighting the personalistic aspect of culture, that is the value of the human being as a source of any social order and the foundation of each cultural system. Considering the phenomenon of globalization together with the impact it has on culture justifies the use of the concept of „globalization of culture.”
