Family Forum, 2022, T. 12

Przeglądaj

Teraz wyświetlane 1 - 1 z 1

Ways and types of media participation in Polish, Slovak and Hungarian villages. Comparative analysis
Kinal, Jarosław (Redakcja Wydawnictw Wydziału Teologicznego Uniwersytetu Opolskiego, 2022)
Modern technological development of media, together with the possibilities of access to content, has practically bridged the information gap between the inhabitants of village and city. The aim of the article is to present the results of media participation studies conducted in three countries of Central and Eastern Europe. The study was conducted on a random group using the Collected Research Aggregate data, indicating the difference in transmedia participation and identifying patterns of media consumption behaviour in rural areas. To this point, a comparative analysis between respondents representing different media systems with different media practices has allowed to distinguish common features and differences that may be of interest not only to media experts, but also to those managing advertising campaigns in the media in the countries studied.