Studia Ełckie, 2019, T. 21, nr 4

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Social media jako narzędzie ewangelizacji i komunikacji w Kenii
Makuła, Maciej (Wydawnictwo Diecezjalne Adalbertinum, 2019)
The Catholic Church in Africa develops, the number of believers grows, as does the number of priestly and religious vocations. That is why it is important to research the new communication trends in Africa in order to help the Catholic Church in its evangelization mission. Young priests, consecrated and lay people in Africa more and more often take advantage of social media in their work. The research was conducted using a questionnaire method and a free interview method. In order to execute the research in a precise and reliable manner, a trip to Kenya and Nairobi for a few weeks was organized. The research question was to determine how the Catholic Church in Kenya could make better use of social media for information, promotion and evangelization purposes. The research would be a contribution to the professionalization of published content in social media by people actively involved in the Catholic Church in Kenya.