Promocja Pieszych Pielgrzymek Warszawskich na Jasną Górę w Internecie jako forma komunikacji religijnej

Abstract

Nowadays the media are present in many areas of human life, including faith. This article analyzes the promotion of walking pilgrimages on the internet as a form of religious communication. The examples of the Warsaw Walking Pilgrimage to Jasna Góra and the Warsaw Metropolitan Academic Pilgrimage were used. The aim of the research was to answer the question: whether and why promoting pedestrian pilgrimages on the internet is a form of religious communication? The following supporting questions were also asked: What is the content of the websites and social media of the pilgrimages in question? How is religious content presented in them? What suggestions and guidelines can be offered to those responsible for the promotion of walking pilgrimages to Jasna Góra on the internet?